27 April 2005, Singapore - Singapore mainboard-listed
Auric Pacific Group, a leading distributor of food and
consumer products, is pleased to announce that it will
be investing up to $5 million to develop a fine wine business
in Singapore and the region. Subsidiary Auric Pacific
Fine Wines Pte Ltd (APFW) will handle the regional fine
wine wholesale and distribution business for the group.
APFW plans to carry more than 500 labels of wine, many
of which will be exclusive and distributed solely by the
company. The focus will be primarily on fine wines, including
wine futures or en primeur Bordeaux wines that are purchased
as pre-releases right after harvest and delivered two
years later, and which usually appreciate in value. There
will also be a comprehensive variety of value-for-money
wines to supplement the range.
Auric Pacific Fine Wines is a professional fine wine merchant
that offers competitive prices, a wide range of quality
items and expert knowledge and advice in buying and investing
in wines. There's regular wine tasting seminars, winemaker
events augmented by dedicated website and e-newsletter.
The portfolio focus is on premier labels from France,
Italy and California. In addition, there will be wines
from other regions like Spain, Chile, Argentina, Australia
and New Zealand to complete the range. The sales team
will be targeting a group of clients comprising retailers,
hotels, independent food and beverage outlets, corporate
sales, and a growing pool of wine buyers and collectors
in the region.
As number of fine wine specialists in the region is limited,
APFW we can plays a meaningful role by providing a comprehensive
range of fine wines for discerning wine drinkers, in particular
those who are eager to explore new wines and those who
seek superior quality.
High yielding en primeur Bordeaux wines will be carried
by APFW starting with the recently launched 2004 vintage.
APFW is offering top Bordeaux wines including Lafite,
Latour, Mouton Rothschild, Cheval Blanc, Le Pin and Petrus.
In addition, the company is stocking up a wide range of
highly sought after past vintages from Bordeaux and Burgundy.
APFW has its office and a 5,200 square foot temperature-controlled
warehouse at Noel Corporate Building in Kallang Avenue
in Singapore. Its parent company Auric Pacific Group is
in the business of distribution, manufacturing and investments
with operations in Singapore, Malaysia and China. Auric
Pacific Group is one of Singapore's leading distributors
of packaged consumer food and beverages and manufacturer
of popular bread brands Sunshine and Top-One. It also
manages a diversified investment portfolio including investments
in growth companies. |
